The Artist as Entrepreneur

The Artist as Entrepreneur is a research-led project seeking to innovate alternative, tailor-made modes of creating and presenting artistic work. The Artist as Entrepreneur is a response to the current climate of the industry: the decline in public funds, together with the saturation of the market resulting in lesser opportunities; the challenges in balancing income earned and art production; and general non-excitement by the way things are done just because it is how it has always been done.

The Artist as Entrepreneur is a challenge to existing industry frameworks, and perceptions of what validates artistic practice. The Artist as Entrepreneur encourages interdisciplinary thinking beyond art forms. Instead, it promotes learning and understanding new knowledge across industries and fields.

The Artist as Entrepreneur is an attempt to have a conversation with the capitalist market in which the Arts exists within. While it acknowledges the basic need of artists to make a living, The Artist as Entrepreneur strives to achieve that need meaningfully.


The Artist as Entrepreneur will:

  • Challenge artists to (re)define their artistic practice and where it might exist
  • Deliver tailor-made possibilities to individual artistic practice
  • Encourage innovative partnerships towards financing individual artistic practice
  • Support collaborations to develop individual tailor-made possibilities into solutionsTo achieve these objectives, The Artist as Entrepreneur begins by focusing on the following three steps:
1. Defining Practice

This stage requires the participant to articulate her practice:
What is it that you do? What do you do? What else can you do? Which of these are you (also) passionate about? What are your strengths and virtues? What do you usually find fulfilling? What makes an artist?

What are your skill sets? What skill sets do you think will complement yours? Are there skill sets you are interested in honing? If so, what are they?

2. Defining Goals

This stage challenges the artist to articulate her personal and financial goals:
What do you want to achieve? How do you determine success? What are some of the key projects that you would like to see eventuate? Under what environment do you work most productively and efficiently? What is your ideal lifestyle? What is the minimum income required in order to attain that lifestyle? What is your ideal income?

3. Defining Wellbeing

This stage considers the mental health aspects of the process:
What is your relationship with Time like? How do you usually use your time? What is your relationship with Rest? What do you do for Rest? How do you determine Happiness? What do you consider fulfilling in your life?

Defining the above three qualities is a repeatable process that may be asked of the artist throughout the inquiry period. This enables a check-in as a mode of measuring progress, and offers a responsive nature to the inquiry.